The Essential Guide to Digital Accessibility

Venkat

7 years ago

Deque.com, a company that sells software to make the web accessible, published a very helpful infographic a few months ago which explains what is digital accessibility, kind of disabilities that affect web browsing, and why web accessibility is so important.

57 Million Americans

are living with a disability.

That’s more than the populations of California and New York combined.

And of those…

2.17 million surf the web on a regular basis.
1.15 million find web browsing challenging.
An estimated 9 out of 10 websites are NOT accessible

Disabilities that affect web browsing

Visual 3.2 million
Hearing 3.9 million
Cognitive Mental 7.9 million
Ambulatory 9.8 million

What is digital accessibility?

Digital accessibility is creating a secure technological system for digital
components such as: mobile applications, digital documents, website pages.

So that everyone can have the same user experience when they access these types of digital components.

It’s a growing market.

As a global, emerging market, the disability community is an increasingly powerful demographic, representing $3 trillion in disposable income.

Accessibility increases Findability

Accessibility techniques increase the findability of web pages by exposing content to search engines, both internally (within a website) and externally (across the World Wide Web). For example:

Alternative text for images and multimedia is available to search engines
Most search engines access text and not images
For some search engines, text marked as a heading carries more weight
than regular text
Some search engines are unable to access some code-generated content such as mouse-overs

Assistive Technology can help!

Navigating the web without sight, hearing, or hands can be a challenge, but is possible with Assistive Technology.

Screen Readers: Help people hear content of a website (disability – blind or low vision)
Web Application: Allows a website to be used without a mouse (disability – limited mobility)
Videos: Are captioned and have transcripts available (disability – hearing impaired)
PDFs: Can be downloaded and computer can read content out-loud (disability – blind or low vision)

What makes a website accessible?

While I believe passionately that there is a strong business case for websites to be accessible, in the end it is a civil rights issue. The Internet is too valuable a resource to deprive people of the ability to utilize it.

Preety Kumar, Deque CEO

3 Reasons to ACT!

There is a clear precedent that the ADA and other regulations require websites to be accessible.
The accelerating pace of structured settlements & litigation is creating a growing amount of precedent.
A small amount of preparedness can save a meaningful amount of expense, effort and stress for the organization.

Web Content Accessibility Guidelines

W.C.A.G. is a series of web accessibility guide-lines published by the W3C’s Web Accessibility Initiative. It’s the standard rule set that defines what exactly makes a website accessible.

On average, people with disabilities spend $45 billion a year

Oops! Sorry but you can not access this page!

Are you willing to lock out 20% of the potential visitors to your site?

How to Approach Accessible Compliance

There are two choices to make when facing accessible compliance.

Decide which choice is right for you and your business.

1. Proactive Preparation

Steps to Manage Proactively:

Fix high priority issues based on transaction paths.
Determine what the most important tasks are that your site users perform, and the individual clicks that comprise the tasks.
Monitor the website
Raise awareness with key stakeholders
Focus on front line staff.
Example: A single phone call that was not handled with basic competency when the discussion turned to accessibility of the company’s website was the trigger that started a formal government inquiry
Have a conformance statement.
AKA “A Golden Shield” – document from a trusted third party that states the plan & commitment the business has around accessibility.

2. Reactive Response