Assistive technology, often overlooked in the gadget ecosystem, plays a crucial role in enhancing the lives of individuals with disabilities. Simple devices like plastic tab openers for soda cans, though seemingly trivial to many, are vital for those with fine motor control issues. High-tech assistive devices, such as eye trackers that convert eye movements into speech on an iPad, significantly benefit people with ALS, cerebral palsy, autism, and Rett syndrome by facilitating communication. However, such technology remains underused due to lack of awareness and accessibility. Tobii Dynavox (TD), a leading provider of assistive technology, specializes in eye tracking and offers a range of products including accessible games, accessories, and speech-generating devices. These products are essential for the daily functioning of users with disabilities, differing from the more general consumer-focused eye-tracking technology offered by the broader Tobii Group. Despite the critical role of these technologies, TD faces challenges in making them widely available, hindered by social, economic, and cultural barriers that limit access to and awareness of these assistive devices. The demand for assistive technology is growing, with two million people diagnosed with a disability each year, yet only 2% have access to assistive communication devices. TD’s CEO Fredrik Ruben emphasizes [...]